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Scannerdaten und Preissensitivität bei Konsumgütern

  • Book
  • © 1985

Overview

Authors:
  1. Eckhard Kucher
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Part of the book series: Beiträge zur betriebswirtschaftlichen Forschung (BBF, volume 58)

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Table of contents (6 chapters)

  1. Front Matter

    Pages i-xv
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  2. Einleitung

    • Eckhard Kucher
    Pages 1-9

  3. Scanner — Daten — Eine qualitativ neuartige Datenbasis

    • Eckhard Kucher
    Pages 10-24

  4. Entscheidung qua Messung — Deskriptive Statistiken und einfache Preisresponseanalysen

    • Eckhard Kucher
    Pages 25-87

  5. Preisresponsedynamik — Theorie und Messung

    • Eckhard Kucher
    Pages 88-206

  6. Optimierung der Preisstrategie

    • Eckhard Kucher
    Pages 207-261

  7. Zusammenfassung und Ausblick

    • Eckhard Kucher
    Pages 262-266

  8. Back Matter

    Pages 267-284
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Keywords

Bibliographic Information

  • Book Title: Scannerdaten und Preissensitivität bei Konsumgütern

  • Authors: Eckhard Kucher

  • Series Title: Beiträge zur betriebswirtschaftlichen Forschung

  • DOI: https://doi.org/10.1007/978-3-322-91696-9

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1985

  • Softcover ISBN: 978-3-409-13608-2Published: 01 January 1985

  • eBook ISBN: 978-3-322-91696-9Published: 09 March 2013

  • Series ISSN: 0408-8182

  • Edition Number: 1

  • Number of Pages: XV, 284

  • Number of Illustrations: 13 b/w illustrations

  • Topics: Business and Management, general

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