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Management and International Review

Can Multinationals Bridge the Gap Between Global and Local?

  • Editors
  • Niels G. Noorderhaven

Part of the Journal of International Business book series (MIR, volume 2)

About this book

Introduction

Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration.They face strong incentives to maximize economies of scale in research and development, purchaising, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs.

Keywords

China Human Resource Management Internationale Wirtschaft Internationales Management MIR Multinational Corporations Personal international economics management marketing multinational corporation production research & development (R&D) strategy

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-322-90995-4
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2003
  • Publisher Name Gabler Verlag, Wiesbaden
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-409-12447-8
  • Online ISBN 978-3-322-90995-4
  • Buy this book on publisher's site
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