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Hotel-Marketing

Strategien, Marketing-Mix, Planung, Kontrolle

  • Klaus Barth
  • Sabine Benden
  • Hans-Joachim Theis

Table of contents

  1. Front Matter
    Pages I-XX
  2. Klaus Barth, Sabine Benden, Hans-Joachim Theis
    Pages 1-37
  3. Klaus Barth, Sabine Benden, Hans-Joachim Theis
    Pages 39-120
  4. Klaus Barth, Sabine Benden, Hans-Joachim Theis
    Pages 121-200
  5. Klaus Barth, Sabine Benden, Hans-Joachim Theis
    Pages 201-249
  6. Back Matter
    Pages 251-304

About this book

Keywords

Controlling Handel Kostenmanagement Management Marketing Wettbewerb

Authors and affiliations

  • Klaus Barth
    • 1
  • Sabine Benden
    • 2
  • Hans-Joachim Theis
    • 3
  1. 1.Universität DuisburgDeutschland
  2. 2.Philipps-Universität MarburgDeutschland
  3. 3.MarburgDeutschland

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-322-89679-7
  • Copyright Information Springer Fachmedien Wiesbaden GmbH 1994
  • Publisher Name Gabler Verlag, Wiesbaden
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-409-13681-5
  • Online ISBN 978-3-322-89679-7
  • Buy this book on publisher's site
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Consumer Packaged Goods