Advertisement

Marktforschung

Grundriß mit Fallstudien

  • Authors
  • Heribert Meffert

Table of contents

  1. Front Matter
    Pages 1-9
  2. Heribert Meffert
    Pages 11-21
  3. Heribert Meffert
    Pages 22-69
  4. Heribert Meffert
    Pages 70-140
  5. Heribert Meffert
    Pages 141-147
  6. Heribert Meffert
    Pages 149-246
  7. Back Matter
    Pages 247-252

About this book

Keywords

Bewertung Clusteranalyse Design Fusion Handel Marketing Marktforschung SPSS Suchmaschinenmarketing (SEM)

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Consumer Packaged Goods