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Book cover
  • Book
  • © 1987

Marketing 2000

Perspektiven zwischen Theorie und Praxis

Editors:

  1. Christian Schwarz
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    You can also search for this editor in PubMed   Google Scholar

  2. Frank Sturm
    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  3. Wolfgang Klose
    View editor publications

    You can also search for this editor in PubMed   Google Scholar

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Table of contents (21 chapters)

  1. Front Matter

    Pages 1-12
    PDF

  2. Produkt 2000

    1. Front Matter

      Pages 13-13
      PDF

  5. Kommunikation 2000

    1. Front Matter

      Pages 95-95
      PDF

    2. Was wird “in” sein, was wird “out” sein?

      • Gundolf Meyer-Hentschel
      Pages 97-105

    3. Wie sich die Werbung wandeln wird

      • Thomas Tostmann
      Pages 107-119

  6. Marktforschung 2000

    1. Front Matter

      Pages 121-121
      PDF

  7. Strategie 2000

    1. Front Matter

      Pages 149-149
      PDF

  8. Marketingumwelt 2000

    1. Front Matter

      Pages 183-183
      PDF
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Keywords

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Bibliographic Information

  • Book Title: Marketing 2000

  • Book Subtitle: Perspektiven zwischen Theorie und Praxis

  • Editors: Christian Schwarz, Frank Sturm, Wolfgang Klose

  • DOI: https://doi.org/10.1007/978-3-322-85892-4

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Betriebswirtschaftlicher Verlag Th. Gabler GmbH, Wiesbaden 1987

  • Softcover ISBN: 978-3-409-13616-7Published: 01 January 1989

  • eBook ISBN: 978-3-322-85892-4Published: 08 March 2013

  • Edition Number: 2

  • Number of Pages: 394

  • Topics: Business and Management, general

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Buy it now

eBook USD 54.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 69.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

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