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Konsumentenbezogenes Marktmanagement

  • Authors
  • Andrea Rumler

Table of contents

  1. Front Matter
    Pages I-XVII
  2. Andrea Rumler
    Pages 1-8
  3. Andrea Rumler
    Pages 9-28
  4. Andrea Rumler
    Pages 200-201
  5. Back Matter
    Pages 202-253

About this book

Keywords

Distribution Innovation Kommunikationspolitik Konsum Konsumentenverhalten Konsumgüter Management Marketing Marketingstrategie Marktsegmentierung Organisationsforschung Preispolitik Produktion Projektmanagement Wettbewerb

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Consumer Packaged Goods