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Table of contents (7 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
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Freien Universität Berlin, Deutschland
Karl-Heinz Strothmann
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Institut für Marketing, Freien Universität Berlin, Deutschland
Mario Kliche
Bibliographic Information
Book Title: Innovationsmarketing
Book Subtitle: Markterschliessung für Systeme der Bürokommunikation und Fertigungsautomation
Authors: Karl-Heinz Strothmann, Mario Kliche
DOI: https://doi.org/10.1007/978-3-322-85751-4
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1989
Softcover ISBN: 978-3-409-13621-1Published: 01 January 1989
eBook ISBN: 978-3-322-85751-4Published: 08 March 2013
Edition Number: 1
Number of Pages: 185
Topics: Business and Management, general