Skip to main content
  • Book
  • © 1977

Grundzüge der Marktforschung

Ein Leitfaden für Studium und Praxis mit 107 Beispielen

Authors:

Part of the book series: Schriftenreihe Markt und Statistik (SMS, volume 1)

Buy it now

Buying options

eBook USD 44.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

This is a preview of subscription content, log in via an institution to check for access.

Table of contents (5 chapters)

  1. Front Matter

    Pages i-16
  2. Einführung

    • Manfred Hüttner
    Pages 17-19
  3. Das Wesen der Marktforschung

    • Manfred Hüttner
    Pages 21-34
  4. Die Methoden der Marktforschung

    • Manfred Hüttner
    Pages 35-206
  5. Back Matter

    Pages 321-374

Bibliographic Information

  • Book Title: Grundzüge der Marktforschung

  • Book Subtitle: Ein Leitfaden für Studium und Praxis mit 107 Beispielen

  • Authors: Manfred Hüttner

  • Series Title: Schriftenreihe Markt und Statistik

  • DOI: https://doi.org/10.1007/978-3-322-85692-0

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1977

  • Softcover ISBN: 978-3-409-36007-4Published: 01 January 1977

  • eBook ISBN: 978-3-322-85692-0Published: 17 April 2013

  • Edition Number: 3

  • Number of Pages: 374

  • Number of Illustrations: 19 b/w illustrations, 1 illustrations in colour

  • Topics: Business and Management, general

Buy it now

Buying options

eBook USD 44.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access