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Konkurrenzwerbung und Werbeerfolg

  • Authors
  • Winfried Balke

Table of contents

  1. Front Matter
    Pages 1-12
  2. Allgemeiner Teil

  3. Experiment 1

    1. Winfried Balke
      Pages 65-66
    2. Winfried Balke
      Pages 66-71
    3. Winfried Balke
      Pages 78-95
  4. Experiment 2

    1. Winfried Balke
      Pages 107-110
    2. Winfried Balke
      Pages 110-117
    3. Winfried Balke
      Pages 124-153
  5. Zusammenfassung der Ergebnisse

    1. Winfried Balke
      Pages 165-168
  6. Ausblick

    1. Winfried Balke
      Pages 169-169
  7. Back Matter
    Pages 171-216

About this book

Keywords

Bildung Marke Werbewirkung Werbung

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Consumer Packaged Goods