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Key Account Management

Konzepte für wirksames Beziehungsmanagement

  • Harald Rau

Table of contents

  1. Front Matter
    Pages III-IX
  2. Harald Rau
    Pages 31-92
  3. Harald Rau
    Pages 187-208
  4. Back Matter
    Pages 215-230

About this book

Keywords

Absatz Account Manager Beziehungsmanagement Innovation Investition Investitionsgütermarketing Konsum Konsumgüter Kundenmanagement Kundensegmentierung Management Marketing Relationship Management Vertikales Marketing Wachstum

Authors and affiliations

  • Harald Rau
    • 1
  1. 1.SchriesheimDeutschland

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-322-82729-6
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 1994
  • Publisher Name Gabler Verlag
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-409-18907-1
  • Online ISBN 978-3-322-82729-6
  • Buy this book on publisher's site
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