Wer kauft was warum nicht?

Konsequenzen für das Marketing

  • Authors
  • Richard Adam

Table of contents

  1. Front Matter
    Pages 1-9
  2. Richard Adam
    Pages 11-23
  3. Richard Adam
    Pages 24-29
  4. Richard Adam
    Pages 30-39
  5. Richard Adam
    Pages 40-80
  6. Richard Adam
    Pages 91-148
  7. Richard Adam
    Pages 149-152
  8. Richard Adam
    Pages 153-170
  9. Richard Adam
    Pages 171-178
  10. Richard Adam
    Pages 179-188
  11. Richard Adam
    Pages 189-223
  12. Richard Adam
    Pages 224-226
  13. Back Matter
    Pages 227-235

About this book

Keywords

Marketing

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-322-82727-2
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 1993
  • Publisher Name Gabler Verlag
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-322-82728-9
  • Online ISBN 978-3-322-82727-2
  • Buy this book on publisher's site
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Consumer Packaged Goods