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Table of contents (12 chapters)
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Front Matter
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Back Matter
Bibliographic Information
Book Title: Wer kauft was warum nicht?
Book Subtitle: Konsequenzen für das Marketing
Authors: Richard Adam
DOI: https://doi.org/10.1007/978-3-322-82727-2
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1993
Softcover ISBN: 978-3-322-82728-9Published: 19 February 2012
eBook ISBN: 978-3-322-82727-2Published: 08 March 2013
Edition Number: 1
Number of Pages: 236
Topics: Business and Management, general