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Table of contents (6 chapters)
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Front Matter
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Back Matter
Bibliographic Information
Book Title: Werbung und Absatzförderung
Book Subtitle: Kommunikation, Werbeziel, Werbeobjekt, Werbebudget, Absatzquelle, Zielpersonengruppe, Kampagne, Marktsegmentierung, Werbemedien, Werbeeffizienz
Authors: Werner Pepels
Series Title: Praxis der Unternehmensführung
DOI: https://doi.org/10.1007/978-3-322-82644-2
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1994
Softcover ISBN: 978-3-409-18313-0Published: 01 August 1994
eBook ISBN: 978-3-322-82644-2Published: 09 March 2013
Edition Number: 1
Number of Pages: VII, 208
Topics: Business and Management, general