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Online Customer Loyalty

Forecasting the Repatronage Behavior of Online Retail Customers

  • Authors
  • Roberta C. Nacif

Part of the Kundenmanagement & Electronic Commerce book series (KEC)

Table of contents

  1. Front Matter
    Pages i-xxii
  2. Roberta C. Nacif
    Pages 1-8
  3. Roberta C. Nacif
    Pages 9-16
  4. Roberta C. Nacif
    Pages 157-285
  5. Roberta C. Nacif
    Pages 287-309
  6. Back Matter
    Pages 311-361

About this book

Introduction

Technology is changing the way customers and companies interact. How consumer purchasing behavior is affected by the use of technologies which enable them to purchase independently of direct service employee contact - i.e., by shopping via a technological interface rather than in a brick-and-mortar shop - is of great interest to corporations.

Roberta C. Nacif investigates the behavioral consequences of self-service purchases when consumers shop via the Internet. She explores the effects that customers' assessments of service encounters experiences (attitudes) and transactional history (prior behavior) have on their subsequent purchase behavior. She analyzes two aspects of repurchase behavior: customers' decision of whether or not to repurchase from the same retailer and customers' decision about how much money to spend. The author develops a framework describing the motivations of customers to engage in relational market behavior and tests this framework with individualized customer data obtained from a major European online retailer.

Keywords

Customer loyalty E-commerce Kundenmanagement Kundenmanagement und Electronic Commerce Online customers Online shopping Repatronage internet

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-322-81581-1
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2003
  • Publisher Name Deutscher Universitätsverlag
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-8244-7910-8
  • Online ISBN 978-3-322-81581-1
  • Buy this book on publisher's site
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