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Table of contents(6 chapters)
About this book
About the author
Bibliographic Information
Book Title: Online Customer Loyalty
Book Subtitle: Forecasting the Repatronage Behavior of Online Retail Customers
Authors: Roberta C. Nacif
Series Title: Kundenmanagement & Electronic Commerce
DOI: https://doi.org/10.1007/978-3-322-81581-1
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Deutscher Universitäts-Verlag/GWV Fachverlage GmbH, Wiesbaden 2003
Softcover ISBN: 978-3-8244-7910-8
eBook ISBN: 978-3-322-81581-1
Series ISSN: 2627-3233
Series E-ISSN: 2627-325X
Edition Number: 1
Number of Pages: XXII, 361
Number of Illustrations: 1 b/w illustrations
Topics: Marketing
Industry Sectors: Aerospace, Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Engineering, Finance, Business & Banking, IT & Software, Materials & Steel, Pharma, Telecommunications