Overview
- Explains how the adoption of experience logic can act as a new driver for the management of marketing processes
- Reviews the international literature and makes conceptual observations on the experiential perspective
- Examines, with the aid of case studies, the application of experience logic in different sectors
Part of the book series: International Series in Advanced Management Studies (ISAMS)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
About this book
Similar content being viewed by others
Keywords
Table of contents (11 chapters)
-
Theoretical Contributions
-
Sectoral Applications
Editors and Affiliations
About the editors
Fabio Forlani holds a PhD in Marketing and is Assistant Professor in Tourism Marketing and Management at the University of Perugia (Italy). He is the author of more than 20 scientific articles on experience logic in the tourism market. He teaches experiential marketing and tourism marketing both at the University and on professional courses. In addition, he carries out consultancy activities for tourism companies and public administrations.
Bibliographic Information
Book Title: The Experience Logic as a New Perspective for Marketing Management
Book Subtitle: From Theory to Practical Applications in Different Sectors
Editors: Tonino Pencarelli, Fabio Forlani
Series Title: International Series in Advanced Management Studies
DOI: https://doi.org/10.1007/978-3-319-77550-0
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer International Publishing AG, part of Springer Nature 2018
Hardcover ISBN: 978-3-319-77549-4Published: 26 April 2018
Softcover ISBN: 978-3-030-08478-3Published: 24 January 2019
eBook ISBN: 978-3-319-77550-0Published: 13 April 2018
Series ISSN: 2366-8814
Series E-ISSN: 2366-8822
Edition Number: 1
Number of Pages: VIII, 220
Number of Illustrations: 7 b/w illustrations
Topics: Customer Relationship Management, Consumer Behavior, Business Strategy/Leadership, Applied Psychology