Interpretations of Luxury

Exploring the Consumer Perspective

  • Linda Lisa Maria Turunen

Part of the Palgrave Advances in Luxury book series (PAAL)

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Fundamentals of Luxury

    1. Front Matter
      Pages 1-1
    2. Linda Lisa Maria Turunen
      Pages 3-12
    3. Linda Lisa Maria Turunen
      Pages 13-29
    4. Linda Lisa Maria Turunen
      Pages 31-59
    5. Linda Lisa Maria Turunen
      Pages 61-81
  3. Interpreting the Luxuriousness of a Brand

    1. Front Matter
      Pages 83-83
    2. Linda Lisa Maria Turunen
      Pages 85-103
    3. Linda Lisa Maria Turunen
      Pages 105-119
    4. Linda Lisa Maria Turunen
      Pages 121-135
    5. Linda Lisa Maria Turunen
      Pages 137-152
    6. Linda Lisa Maria Turunen
      Pages 153-165
    7. Linda Lisa Maria Turunen
      Pages 167-184
  4. Back Matter
    Pages 185-191

About this book

Introduction

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.

Keywords

brands product authenticity marketing buying globalization branding

Authors and affiliations

  • Linda Lisa Maria Turunen
    • 1
  1. 1.Faculty of Business StudiesUniversity of VaasaVaasaFinland

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-60870-9
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2018
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-60869-3
  • Online ISBN 978-3-319-60870-9
  • About this book