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Rethinking Media Development through Evaluation

Beyond Freedom

  • Book
  • © 2017

Overview

Authors:
  1. Jessica Noske-Turner

    1. School of Media and Communication, RMIT University, Melbourne, Australia

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  • Conceptual and practical in its analysis of media assistance evaluation practice, grounded in a realistic appraisal of the bureaucratic contexts in which these practices take place
  • Uncovers and responds to the specific challenges of media assistance evaluation with concrete examples and strategies for improving practice
  • Informed by in-depth research and critical analysis drawn from projects in Cambodia and the Pacific Region
  • Includes supplementary material: sn.pub/extras
  • Includes supplementary material: sn.pub/extras

Part of the book series: Palgrave Studies in Communication for Social Change (PSCSC)

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Table of contents (6 chapters)

  1. Front Matter

    Pages i-xiii
    Download chapter PDF

  2. Introduction

    • Jessica Noske-Turner
    Pages 1-24

  3. Quick and Dirty: Bureaucracy-Driven Evaluation

    • Jessica Noske-Turner
    Pages 25-49

  4. Getting the Story Straight

    • Jessica Noske-Turner
    Pages 51-79

  5. Collaborating for Effective and Transformative Evaluation

    • Jessica Noske-Turner
    Pages 81-111

  6. Questions and Answers, and that Vexed Question of Impact

    • Jessica Noske-Turner
    Pages 113-137

  7. Conclusion

    • Jessica Noske-Turner
    Pages 139-151

  8. Back Matter

    Pages 153-176
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Keywords

About this book

This book argues for an overhaul of the way media assistance is evaluated, and explores how new thinking about evaluation can reinforce the shifts towards better media development. The pursuit of media freedom has been the bedrock of media development since its height in the 1990s. Today, citizen voice, participation, social change, government responsiveness and accountability, and other ‘demand-side’ aspects of governance, are increasingly the rubric within which assistance to media development operates. This volume will appeal to scholars and students of media development and communication for social change whilst simultaneously representing a deep commitment to translating theoretical concepts in action-oriented ways.



Reviews

"Noske-Turner provides a granular and much-needed assessment of evaluation in international media assistance and development programs. She deftly shows why evaluation is sorely lacking in many programs, and offers virtuous and innovative interventions that engage affected communities and yield strategic and normative value. With its smart blend of analytical and practical insights, the book should be of interest to development scholars and practitioners alike." (Professor Silvio Waisbord, George Washington University, USA)

"Rethinking Media Development through Evaluation is an important book for those interested in the two key terms in its title – media development and evaluation. Providing original insights and critiques based on research on the ground with media and communication practitioners, Noske-Turner has provided us with an optimistic yet cautionary perspective on how we might view the intersection of media development and evaluation, and how we might revise and improve our approaches to each." (Professor Jo Tacchi, Loughborough University in London, UK)

"This book provides a critical approach for engaging with the fundamental questions that face the field of media development today, especially in relation to evaluation. It is based on comprehensive fieldwork, intensive engagement with the industry and passionate exploration of past and present literature. This enables JNT to offer us a fantastic account of the theory and practice of media development beyond western notions of freedom and independence." (Dr Linje Manyozo, RMIT University, Australia)

Authors and Affiliations

  • School of Media and Communication, RMIT University, Melbourne, Australia

    Jessica Noske-Turner

About the author

Jessica Noske-Turner is a postdoctoral researcher in the School of Media and Communication at RMIT University, where she is part of the Digital Ethnography Research Centre. Her research interests focus on media, communication and technology for social change and development.



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