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  • Book
  • © 2017

Evolving Business Models

How CEOs Transform Traditional Companies

  • Learn from top CEOs on how business models are born and evolve
  • Know how some of the world's largest companies approach business models
  • Understand why big data and technological surge is changing business models
  • Includes supplementary material: sn.pub/extras

Part of the book series: Management for Professionals (MANAGPROF)

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eBook USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
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Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 84.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

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About this book

This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don’t sell any more, and profits are at risk. As such, CEOs need to adopt new business models for these established industries, while many companies have to reinvent themselves by developing new products for new markets.

In this book, leading CEOs share their experiences in transforming established companies. They provide insights on transforming industries and demonstrate what it takes to redefine companies from the ground up. Issues such as organizational transformation, new product development, implementing a new organizational spirit, and many more are discussed.

Editors and Affiliations

  • Roche Holding Ltd, Basel, Switzerland

    Christoph Franz

  • University of St. Gallen, St. Gallen, Switzerland

    Thomas Bieger

  • Institute of Customer Insight, University of St. Gallen, St. Gallen, Switzerland

    Andreas Herrmann

About the editors

Dr. Christoph Franz is Chairman of the Supervisory Board, Roche Holding Ltd. 


Prof. Dr. Thomas Bieger is President of the University of St. Gallen, Switzerland.


Prof. Dr. Andreas Herrmann is Director of the Institute of Customer Insight at the University of St. Gallen, Switzerland.


Bibliographic Information

Buy it now

Buying options

eBook USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 84.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access