Skip to main content
  • Book
  • © 2017

Evolving Business Models

How CEOs Transform Traditional Companies

  • Learn from top CEOs on how business models are born and evolve

  • Know how some of the world's largest companies approach business models

  • Understand why big data and technological surge is changing business models

  • Includes supplementary material: sn.pub/extras

Part of the book series: Management for Professionals (MANAGPROF)

Buying options

eBook USD 44.99
Price excludes VAT (USA)
  • ISBN: 978-3-319-48938-4
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 59.99
Price excludes VAT (USA)
Hardcover Book USD 89.99
Price excludes VAT (USA)

This is a preview of subscription content, access via your institution.

About this book

This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don’t sell any more, and profits are at risk. As such, CEOs need to adopt new business models for these established industries, while many companies have to reinvent themselves by developing new products for new markets.

In this book, leading CEOs share their experiences in transforming established companies. They provide insights on transforming industries and demonstrate what it takes to redefine companies from the ground up. Issues such as organizational transformation, new product development, implementing a new organizational spirit, and many more are discussed.

Keywords

  • New business models
  • Organizational change
  • Business transformation
  • New markets
  • Product development
  • Restructuring
  • Market strategy

Editors and Affiliations

  • Roche Holding Ltd, Basel, Switzerland

    Christoph Franz

  • University of St. Gallen, St. Gallen, Switzerland

    Thomas Bieger

  • Institute of Customer Insight, University of St. Gallen, St. Gallen, Switzerland

    Andreas Herrmann

About the editors

Dr. Christoph Franz is Chairman of the Supervisory Board, Roche Holding Ltd. 

Prof. Dr. Thomas Bieger is President of the University of St. Gallen, Switzerland.

Prof. Dr. Andreas Herrmann is Director of the Institute of Customer Insight at the University of St. Gallen, Switzerland.

Bibliographic Information

Buying options

eBook USD 44.99
Price excludes VAT (USA)
  • ISBN: 978-3-319-48938-4
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 59.99
Price excludes VAT (USA)
Hardcover Book USD 89.99
Price excludes VAT (USA)