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Islamic Marketing

Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

  • Čedomir Nestorović

Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-xxiv
  2. Čedomir Nestorović
    Pages 1-5
  3. Čedomir Nestorović
    Pages 7-86
  4. Čedomir Nestorović
    Pages 87-172
  5. Čedomir Nestorović
    Pages 173-244
  6. Čedomir Nestorović
    Pages 245-247

About this book

Introduction

This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.

Keywords

Ansoff’s matrix Hofstede's Cultural dimensions International business International marketing Islamic fashion Islamic marketing

Authors and affiliations

  • Čedomir Nestorović
    • 1
  1. 1.ESSEC Business School Asia PacificSingaporeSingapore

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-32754-9
  • Copyright Information Springer International Publishing Switzerland 2016
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-32752-5
  • Online ISBN 978-3-319-32754-9
  • Series Print ISSN 2192-8096
  • Series Online ISSN 2192-810X
  • Buy this book on publisher's site
Industry Sectors
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Biotechnology
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