Advertisement

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

Proceedings of the 2013 World Marketing Congress

  • Colin Campbell
  • Junzhao (Jonathon) Ma

Table of contents

  1. Front Matter
    Pages i-xxxii
  2. B2B TRANSACTIONS, PRICE AND GOVERNANCE

  3. CONSUMER BEHAVIOR GENERAL

  4. BASE OF PYRAMID/SUBSISTENCE MARKET ACTORS AND THE GLOBAL ECONOMY

  5. CROSS-FUNCTIONAL AND CROSS-DISCIPLINARY CHALLENGES AND OPPORTUNITIES

    1. Front Matter
      Pages 21-21
    2. Hannah J. Stolze, Diane A. Mollenkopf, Daniel J. Flint
      Pages 23-26
    3. Halimin Herjanto, Sanjaya Singh Gaur
      Pages 27-31
    4. Nathalie Collins
      Pages 32-40
  6. EMPLOYEE HEALTH, SENIOR CENTER SERVICESCAPES AND TECHNOLOGY ACCEPTANCE

    1. Front Matter
      Pages 41-41
    2. Joshua D. Newton, Fiona J. Newton, Michael T. Ewing, Leon Piterman, Ben J. Smith, Kara M. Gilbert et al.
      Pages 42-45
  7. CONSUMER BEHAVIOR: FOOD ISSUES

    1. Front Matter
      Pages 56-56
    2. Eldrede T. Kahiya, Sharon Forbes, Chloe Balderstone
      Pages 57-65
    3. Kristy McManus, Piyush Kumar
      Pages 73-75
  8. HOTELS AND HOSPITALS

  9. EXCELLENCE IN INTERNATIONAL MARKETING EDUCATION

  10. CHALLENGES AND OPPORTUNITIES FOR LOGISTICS AND SUPPLY CHAIN MANAGEMENT

    1. Front Matter
      Pages 95-95
    2. Robert Frankel, Diane A. Mollenkopf, Ivan Russo, B. Jay Coleman, G. Peter Dapiran
      Pages 96-99
  11. CORPORATE REPUTATIONAL ISSUES

    1. Front Matter
      Pages 100-100
    2. Upendra Kumar Maurya, P. Mishra, S. Anand, Niraj Kumar
      Pages 103-107
    3. Michael Callaghan, Greg Wood, Göran Svensson, Jang Singh, Svante Andersson
      Pages 108-108
  12. ADVERTISING APPEALS AND EXECUTION

    1. Front Matter
      Pages 109-109
    2. Altaf Merchant, Kathryn LaTour, John B. Ford, Michael S. LaTour
      Pages 111-111
    3. Marlize Terblanche-Smit, Lucea van Huyssteen, Ronel du Preez
      Pages 116-126
  13. B2B CUSTOMERS AND PROCESSES: INTEGRATION, INTERACTION AND REACQUISITION

  14. MARKETING MODELS

    1. Front Matter
      Pages 143-143
    2. Ali Tamaddoni Jahromi, Stanislav Stakhovych, Michael Ewing
      Pages 144-148
    3. Miriam Guenther, Peter Guenther, Simon J. Bell, Garry L. Robins
      Pages 149-155

About these proceedings

Introduction

​This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Keywords

Academy of Marketing Science Customer Behavior Developments in Marketing Science Marketing Research Marketing Strategy World Marketing Congress

Editors and affiliations

  • Colin Campbell
    • 1
  • Junzhao (Jonathon) Ma
    • 2
  1. 1.Kent State UniversityKentUSA
  2. 2.Monash UniversityMelbourneAustralia

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-24184-5
  • Copyright Information Academy of Marketing Science 2016
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-24182-1
  • Online ISBN 978-3-319-24184-5
  • Series Print ISSN 2363-6165
  • Series Online ISSN 2363-6173
  • Buy this book on publisher's site
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods