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Marketing in Transition: Scarcity, Globalism, & Sustainability

Proceedings of the 2009 World Marketing Congress

  • Colin L. Campbell

Table of contents

  1. Front Matter
    Pages i-xxxv
  2. Consumers and Technology Interaction

  3. Developing Issues in International Marketing

    1. Front Matter
      Pages 4-4
    2. Brian R. Chabowski, G. Tomas M. Hult
      Pages 6-6
  4. The Role of Corporate Responsibility in Retailing

    1. Front Matter
      Pages 7-7
    2. Roberta Sebastiani, Daniela Corsaro, Francesca Montagnini, Alessandra Tzannis
      Pages 8-12
  5. Service Quality and the Service Encounter: The Journey Continues

  6. Communicating Deals

  7. Consumer Brand Issues

    1. Front Matter
      Pages 30-30
    2. Hansjoerg Gaus, Steffen Jahn, Tina Kiessling, Jan Drengner
      Pages 33-33
    3. Igor Makienko, Yana Kuzmin, Mousumi Godbole Bose
      Pages 34-34
  8. Managing Innovation and Creativity in the Course of New Product Development

    1. Front Matter
      Pages 35-35
    2. Gloria Barczak, Felicia Lassk, Jay Mulki
      Pages 36-36
    3. Jelena Spanjol, Leona Tam, William J. Qualls, Jonathan D. Bohlmann
      Pages 37-37
  9. International Marketing Channels and Services

    1. Front Matter
      Pages 39-39
    2. Janice M. Payan, Göran Svensson, Gabriel Awuah, Svante Andersson
      Pages 41-41
    3. Andrew J. Czaplewski, Tracy Gonzalez-Padron, Thomas W. Gruen
      Pages 42-42
  10. New Approaches in Marketing Research

    1. Front Matter
      Pages 43-43
    2. Thomas Bender, Margit Enke, Martin Reimann, Carolin Neuhaus, Bernd Weber, Judy Zaichkowsky
      Pages 50-50
    3. I-Ling Ling, Chun-Ming Yang, Yi-Fen Liu
      Pages 51-51
  11. Relationships, Trust and Competitive Advantage

    1. Front Matter
      Pages 53-53
    2. Vera Belaya, Timea Török, Jon Hanf
      Pages 55-59
  12. Health Care Attitudes and Relationships

    1. Front Matter
      Pages 60-60
    2. Klaus-Peter Wiedmann, Nadine Hennigs, Lars Pankalla, Marc-Oliver Reeh, Martin Kassubek
      Pages 61-61
    3. Michaela Sandell, Stefan Lagrosen
      Pages 62-66
    4. Ioannis E. Chaniotakis, Magdalini Soureli, Ioannis Valakas, Constantine Lymperopoulos
      Pages 67-71
  13. Retailing Strategy

    1. Front Matter
      Pages 72-72
    2. Valdimar Sigurðsson, Halldór Engilbertsson
      Pages 73-73
    3. Mario J Miranda, Laszlo Konya
      Pages 74-78
  14. Behaviour Within Cultural Subgroups

  15. Effective Delivery Techniques in Marketing Education

    1. Front Matter
      Pages 88-88

About these proceedings

Introduction

This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Keywords

Academy of Marketing Science Customer Behavior Developments in Marketing Science Marketing Research Marketing Strategy World Marketing Congress

Editors and affiliations

  • Colin L. Campbell
    • 1
  1. 1.Simon Fraser UniversityBurnabyCanada

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-18687-0
  • Copyright Information Academy of Marketing Science 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-18686-3
  • Online ISBN 978-3-319-18687-0
  • Series Print ISSN 2363-6165
  • Series Online ISSN 2363-6173
  • Buy this book on publisher's site
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