Marketing in Transition: Scarcity, Globalism, & Sustainability

Proceedings of the 2009 World Marketing Congress

  • Colin L. Campbell

Table of contents

  1. Front Matter
    Pages i-xxxv
  2. Consumers and Technology Interaction

  3. Developing Issues in International Marketing

    1. Front Matter
      Pages 4-4
    2. Brian R. Chabowski, G. Tomas M. Hult
      Pages 6-6
  4. The Role of Corporate Responsibility in Retailing

    1. Front Matter
      Pages 7-7
    2. Roberta Sebastiani, Daniela Corsaro, Francesca Montagnini, Alessandra Tzannis
      Pages 8-12
  5. Service Quality and the Service Encounter: The Journey Continues

  6. Communicating Deals

  7. Consumer Brand Issues

About these proceedings

Introduction

This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Keywords

Academy of Marketing Science Customer Behavior Developments in Marketing Science Marketing Research Marketing Strategy World Marketing Congress

Editors and affiliations

  • Colin L. Campbell
    • 1
  1. 1.Simon Fraser UniversityBurnabyCanada

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-18687-0
  • Copyright Information Academy of Marketing Science 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-18686-3
  • Online ISBN 978-3-319-18687-0
  • Series Print ISSN 2363-6165
  • Series Online ISSN 2363-6173
  • About this book
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Telecommunications
Consumer Packaged Goods