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Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

  • Conference proceedings
  • © 2015

Overview

Editors:
  1. Naresh K. Malhotra

    1. Georgia Institute of Technology, Atlanta, USA

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  • Includes the full proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
  • Includes contributions related to customer behavior, international marketing, marketing management, marketing education and industrial marketing
  • Provides a variety of quality research in the fields of marketing theory and practice

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Table of contents (113 papers)

  1. International Marketing

    1. Toward a New Export Intermediary: Export Trading Companies in the United States

      • Lyn S. Amine, S. Tamer Cavusgil, A. Coskun Samli, John R. Nevin
      Pages 85-89

    2. The Role of States in Promoting U.S. Exports

      • Tom Griffin
      Pages 90-94

    3. Consumer Perceptions of Developing Countries

      • James R. Lumpkin, John C. Crawford
      Pages 95-99

    4. A Comparison of Preferences Concerning the Purchase of Domestic Products Vs. Imports: United States and Jamaica

      • Keith T. Stephens, Harold W. Fox, Myron J. Leonard
      Pages 100-104

    5. Consumers’ Attitudes Towards Marketing and Consumerism in New Zealand

      • A. Tansu Barker
      Pages 105-109

    6. Attitudinal and Behavioural Characteristics of American and French Canadian Credit Card Holders

      • Ugur Yucelt, Robert M. MacGregor
      Pages 110-115

    7. A Framework for the Structural Design of the Marketing Unit: A Contingency Theory Approach

      • David A. Boag, Ali Dastmalcnian
      Pages 116-120

    8. Pricing Strategy in International Marketing

      • Paul Y. Kim, Chin W. Yang
      Pages 121-123

    9. Export Behavior: What Do We Know Now?

      • David P. Campbell
      Pages 124-128

  2. Marketing Education

    1. Front Matter

      Pages 129-129
      Download chapter PDF

    2. The Knowledge-Related Confidence Effects of a Marketing Simulation Game

      • Nancy A. Haskell, James R. Taylor
      Pages 130-132

    3. Beyond Decision Making: A Model for Contingency Planning in Marketing Problem Solving and Case Analysis

      • John S. Berens
      Pages 133-136

    4. Repositioning the Marketing Curriculum

      • Edward W. Wheatley
      Pages 137-140

    5. A Suggestion for Formal Language Development in Marketing Education

      • J. Paul Merenski
      Pages 141-145

    6. Integrating Communication Skills into a Marketing Curriculum

      • Cheryl M. O’Hara
      Pages 146-148

    7. An Alternative Textbook Selection Method

      • Donald P. Robin, S. Roland Jones, Nancy D. Marlow
      Pages 149-153

    8. An Empirical Investigation into Demographic and Psychographic Determinants of Class Dropping by Marketing Students

      • Steven G. Greene, John Tanner, Robert Bush
      Pages 154-156

    9. Faculty Perceptions of Student Evaluations

      • Mary Ann Stutts
      Pages 157-162

    10. The Effects of College Education on Consumer Sophistication: An Exploratory Study

      • Fred Ede, Elnora Stuart, J. Paul Merenski
      Pages 163-167

    11. A Factor Analysis of Student Motivations for Taking International Business Courses: Implications and Suggestions

      • Sang T. Choe, John H. Summey
      Pages 168-171
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About this book

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Editors and Affiliations

  • Georgia Institute of Technology, Atlanta, USA

    Naresh K. Malhotra

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