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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

  • Conference proceedings
  • © 2015

Overview

Editors:
  1. John C. Rogers III

    1. Utah State University, Logan, USA

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    You can also search for this editor in PubMed   Google Scholar

  2. Charles W. Lamb, Jr.

    1. Texas Christian University, Fort Worth, USA

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    You can also search for this editor in PubMed   Google Scholar

  • Includes the full proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
  • Provides a variety of quality research in the fields of marketing theory and practice
  • Includes contributions related to marketing research, marketing management, industrial marketing and consumer behavior

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Table of contents (196 papers)

  1. A Test of the Descriptive Value of Family Life Cycle

    • Jack A. Lesser, Peggy A. Murphy, Sandra A. Jennings
    Pages 90-94

  2. A Factor Analytic Replication and Comparison on the Dimensionality of the I-E Scale

    • William J. Lunstrom, Ernest B. Uhr, Donald Sciglimpaglia
    Pages 95-98

  3. Purchase Intentions and Brand-Positioning Strategy: An Exploratory Study

    • W. H. Mahatoo
    Pages 99-103

  4. Personality as a Predictor Variable: Problems and Implications

    • Sak Onkvisit, John J. Shaw
    Pages 104-109

  5. Personal Correlates of Generalized Consumer Preferences for Family Brands

    • V. Kanti Prasad, George P. Moschis, Jeffrey D. Fribert
    Pages 110-112

  6. Consumer Expenditures from Windfall Income

    • Margaret H. Rucker
    Pages 113-116

  7. The Combined Effects of Brand and Store Reputation on Consumer Perceived Risk and Confidence

    • Robert L. Taylor, C. P. Rao
    Pages 117-121

  8. An Expected Value Model of the Consumer

    • Michael Ursic, Roger J. Best, Rebecca J. Klemm
    Pages 122-125

  9. The Retail Service Innovator: A Canonical-Based Segmentation of the Early Adopter Catalog-Grocery User

    • Stuart Van Auken
    Pages 126-129

  10. Generalized Market Segments for Frequently Purchased Consumer Goods

    • Terry M. Weisenberger, Harold W. Babb
    Pages 130-134

  11. Reaching for the Soul of the Consumer

    • David R. Wheeler
    Pages 135-135

  12. The Luscher Color Test and Buyer/Seller Negotiating Behavior

    • Terrell G. Williams, John C. Rogers
    Pages 136-138

  13. Deal Prone Consumers: A Comparative Profile of Coupon Users and Nonusers

    • Ugur Yavas
    Pages 139-142

  14. The Future of Telecommunications Shopping: What are Cousumers Waiting for?

    • Richard J. George
    Pages 143-146

  15. Tomorrow’s Segmentation Strategies may Invite Social and Legislative Conflict

    • Burton H. Marcus
    Pages 147-149

  16. High Technology Products: The Future of Protectionism

    • Kevin F. McCrohan
    Pages 150-152

  17. Futuristics and Innovation in Marketing

    • A. Edward Spitz, R. Rodman Ludlow
    Pages 153-157

  18. Corporate and Marketing Strategy in Health Care: How Do the Investor-Owned and Not-for-Profit Hospitals Differ?

    • Bruce H. Allen, Ken Mueller, Juliana Simmons
    Pages 158-163

  19. Assessing Community Interest in a Health Risk Appraisal Program

    • Michael F. d’Amico, David P. Loyd
    Pages 164-165

  20. Use of Advertising to Institute Price Competition in Health Care Market: Some Preliminary Findings

    • Ik-Whan Kwon, Joe H. Kim
    Pages 166-170
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About this book

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. 

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Editors and Affiliations

  • Utah State University, Logan, USA

    John C. Rogers III

  • Texas Christian University, Fort Worth, USA

    Charles W. Lamb, Jr.

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