Authors:
- Adopts an integrated perspective on physical and electronic channels to understand multichannel commerce
- Analyzes whether, how and when multichannel integration services can be exploited for competitive advantage
- Puts forward a revised conceptualization of multichannel commerce to advance knowledge on multichannel theory and practice
- Includes supplementary material: sn.pub/extras
Part of the book series: Progress in IS (PROIS)
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Table of contents (5 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Faculty of Business and Economics, University of Augsburg, Augsburg, Germany
Manuel Trenz
About the author
Manuel Trenz is a researcher in the field of Information Systems, with a particular focus on the convergence of physical and electronic channels and the implications of IT innovations on firms and consumer behavior. He holds a PhD from the Business School of the University of Mannheim, Germany and previously worked as a research and teaching assistant at the University of Augsburg and the University of Mannheim. In 2013, he was a visiting scholar at the Marshall School of Business, University of Southern California, USA. He received his diploma (M.Sc.) in Management Information Systems from the University of Mannheim in 2010 and gained work experience at SAP and Roland Berger Strategy Consultants.Â
Bibliographic Information
Book Title: Multichannel Commerce
Book Subtitle: A Consumer Perspective on the Integration of Physical and Electronic Channels
Authors: Manuel Trenz
Series Title: Progress in IS
DOI: https://doi.org/10.1007/978-3-319-16115-0
Publisher: Springer Cham
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer International Publishing Switzerland 2015
Hardcover ISBN: 978-3-319-16114-3Published: 01 April 2015
Softcover ISBN: 978-3-319-38658-4Published: 09 October 2016
eBook ISBN: 978-3-319-16115-0Published: 23 March 2015
Series ISSN: 2196-8705
Series E-ISSN: 2196-8713
Edition Number: 1
Number of Pages: XV, 153
Number of Illustrations: 30 b/w illustrations
Topics: IT in Business, e-Commerce/e-business, Sales/Distribution, Marketing, Operations Management
Industry Sectors: Automotive, Biotechnology, Finance, Business & Banking, IT & Software, Pharma, Telecommunications