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The Consumer Benchmarks in the Unfair Commercial Practices Directive

  • Bram B. Duivenvoorde

Part of the Studies in European Economic Law and Regulation book series (SEELR, volume 5)

Table of contents

  1. Front Matter
    Pages i-xxi
  2. Bram B. Duivenvoorde
    Pages 1-10
  3. European Law

    1. Front Matter
      Pages 11-11
    2. Bram B. Duivenvoorde
      Pages 13-28
    3. Bram B. Duivenvoorde
      Pages 29-61
    4. Bram B. Duivenvoorde
      Pages 63-76
  4. National Law

    1. Front Matter
      Pages 77-77
    2. Bram B. Duivenvoorde
      Pages 79-102
    3. Bram B. Duivenvoorde
      Pages 103-126
    4. Bram B. Duivenvoorde
      Pages 127-148
    5. Bram B. Duivenvoorde
      Pages 149-156
  5. Consumer Behaviour

    1. Front Matter
      Pages 157-157
  6. Assessment

    1. Front Matter
      Pages 193-193
    2. Bram B. Duivenvoorde
      Pages 195-211
  7. Epilogue: Recommendations

    1. Front Matter
      Pages 213-213
    2. Bram B. Duivenvoorde
      Pages 215-227
    3. Bram B. Duivenvoorde
      Pages 229-241
  8. Back Matter
    Pages 243-244

About this book

Introduction

This book investigates the regime of consumer benchmarks in the Unfair Commercial Practices Directive and explores to what extent this regime meets each of the goals of the Directive. In particular, it assesses whether the consumer benchmarks are suitable in terms of achieving the three goals of the Directive: achieving a high level of consumer protection, increasing the smooth functioning of the internal market, and improving competition in the market as such. In addition to providing a thorough analysis of the consumer benchmarks and their relationship to the goals of the Directive, at a more practical level, the book provides insight into the working and consequences of the benchmarks that can be used in the evaluation of the Unfair Commercial Practices Directive and its application by the CJEU. This assessment is important because the Directive, while promising to regulate unfair commercial practices in a way that achieves the Directive’s goals, has removed the possibility for Member States to regulate unfair commercial practices themselves.

Keywords

10.4.3 Vulnerability by virtue of mental or physical infirmity Adoption of the average consumer benchmark Average consumer benchmark Barriers to trade Case law of the CJEU Cassis de Dijon and Commission v. Germany Characteristics of the average consumer Consumer Protection from Unfair Trading Regulations 2008 Consumer behaviour Consumer benchmark from a behavioural perspective Environment-related and health-related advertising Health-related products Legislative history of the consumer benchmarks Misleading Advertisements Regulations 1988 Misleading Advertising Directive Products and services related to the paranormal Trade Descriptions Act 1968 Unfair Commercial Practices Directive Vulnerability by virtue of age Vulnerability in terms of groups

Authors and affiliations

  • Bram B. Duivenvoorde
    • 1
  1. 1.Hoogenraad & Haak advertising + IP advocaten / University of AmsterdamAmsterdamThe Netherlands

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-13924-1
  • Copyright Information Springer International Publishing Switzerland 2015
  • Publisher Name Springer, Cham
  • eBook Packages Humanities, Social Sciences and Law
  • Print ISBN 978-3-319-13923-4
  • Online ISBN 978-3-319-13924-1
  • Series Print ISSN 2214-2037
  • Series Online ISSN 2214-2045
  • Buy this book on publisher's site
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