Rethinking Place Branding

Comprehensive Brand Development for Cities and Regions

  • Mihalis Kavaratzis
  • Gary Warnaby
  • Gregory J. Ashworth

Table of contents

  1. Front Matter
    Pages i-xii
  2. Gregory J. Ashworth, Mihalis Kavaratzis, Gary Warnaby
    Pages 1-11
  3. Graham Hankinson
    Pages 13-31
  4. Greg Kerr, Jessica Oliver
    Pages 61-72
  5. Sonya Azad Hanna, Jennifer Rowley
    Pages 85-100
  6. Gregory J. Ashworth, Mihalis Kavaratzis
    Pages 119-134
  7. Sebastian Zenker, Erik Braun
    Pages 211-223
  8. Gary Warnaby, Gregory J. Ashworth, Mihalis Kavaratzis
    Pages 241-248

About this book


As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.​


City branding Online place branding Place branding Place marketing Senses of place Social environment Stakeholder management Urban development Virtual place branding

Editors and affiliations

  • Mihalis Kavaratzis
    • 1
  • Gary Warnaby
    • 2
  • Gregory J. Ashworth
    • 3
  1. 1.School of ManagementUniversity of LeicesterLeicesterUnited Kingdom
  2. 2.School of MaterialsThe University of ManchesterManchesterUnited Kingdom
  3. 3.Faculty of Spatial SciencesUniversity of GroningenGroningenThe Netherlands

Bibliographic information

  • DOI
  • Copyright Information Springer International Publishing Switzerland 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-12423-0
  • Online ISBN 978-3-319-12424-7
  • Buy this book on publisher's site
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