Aiming Big with Small Cars

Emergence of a Lead Market in India

  • Rajnish Tiwari
  • Cornelius Herstatt

Part of the India Studies in Business and Economics book series (ISBE)

Table of contents

  1. Front Matter
    Pages i-xxvii
  2. Rajnish Tiwari, Cornelius Herstatt
    Pages 1-18
  3. Rajnish Tiwari, Cornelius Herstatt
    Pages 19-39
  4. Rajnish Tiwari, Cornelius Herstatt
    Pages 41-59
  5. Rajnish Tiwari, Cornelius Herstatt
    Pages 61-87
  6. Rajnish Tiwari, Cornelius Herstatt
    Pages 89-97
  7. Rajnish Tiwari, Cornelius Herstatt
    Pages 99-104
  8. Rajnish Tiwari, Cornelius Herstatt
    Pages 105-141
  9. Rajnish Tiwari, Cornelius Herstatt
    Pages 143-184
  10. Rajnish Tiwari, Cornelius Herstatt
    Pages 185-210
  11. Rajnish Tiwari, Cornelius Herstatt
    Pages 211-214
  12. Back Matter
    Pages 215-229

About this book

Introduction

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.

Keywords

Automotive Industry Frugal innovations Indian economy Innovation systems Lead markets

Authors and affiliations

  • Rajnish Tiwari
    • 1
  • Cornelius Herstatt
    • 2
  1. 1.Institute for Technology and Innovation ManagementHamburg University of TechnologyHamburgGermany
  2. 2.Institute for Technology and Innovation ManagementHamburg University of TechnologyHamburgGermany

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-02066-2
  • Copyright Information Springer International Publishing Switzerland 2014
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-02065-5
  • Online ISBN 978-3-319-02066-2
  • About this book
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Electronics
Consumer Packaged Goods
Energy, Utilities & Environment