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The Bubble Theory

Towards a Framework of Enlightened Needs and Fair Development

  • Min Ding

Part of the SpringerBriefs in Business book series (BRIEFSBUSINESS)

Table of contents

About this book

Introduction

​The term sustainable development (SD) has now become a ubiquitous idea, philosophy, and guiding principle in our society. Governments, business, NGOs and individuals have embraced the mindset, and even the education institutions talk about graduating young people with sustainability in their DNA. Despite its noble origin, however, sustainable development is a concept that embodies compromise. This compromise has led to a term that is devoid of scientific foundation and actionable guidelines. 

In this volume, Min Ding offers an alternative to SD, introducing a framework, which he calls the Bubble Theory, built on three layers: the symbiotic duo (subconscious desires at the self and species levels); enlightened needs (manifested desires of the self and species beyond basic survival and procreation), and human development principles (with fair development as the ideal principle for the present).  These fundamental concepts of enlightened needs (EN) and fair development (FD) have profound implications for both the theory and application of new practices in business and policymaking.

Keywords

Englighted Needs Fair Development Innovation Sustainability Sustainable Development

Authors and affiliations

  • Min Ding
    • 1
  1. 1., Smeal College of BusinessThe Pennsylvania State UniversityUniversity ParkUSA

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-00921-6
  • Copyright Information The Author(s) 2014
  • Publisher Name Springer, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-00920-9
  • Online ISBN 978-3-319-00921-6
  • Series Print ISSN 2191-5482
  • Series Online ISSN 2191-5490
  • Buy this book on publisher's site
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