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  • © 2019

Communication in the Era of Attention Scarcity

  • Contextualizes the issues of strategic and interpersonal communication in an attention scarce environment
  • Analyses socio-ethical aspects of current information gathering and distribution models
  • Provides analytical tools for understanding the evolution of power relations in our society

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Table of contents (9 chapters)

  1. Front Matter

    Pages i-x
  2. Introduction

    • Waddick Doyle, Claudia Roda
    Pages 1-6
  3. Designing Envelopes for Attention Policies

    • Dominique Boullier
    Pages 63-73
  4. Back Matter

    Pages 141-143

About this book

This book examines a series of phenomena that have accompanied the development of digital technology and focuses on the attentional processes that these phenomena have in common. Across the social order, complaints are growing about a lack of attention as well as an overriding push by corporations and institutions to capture and mobilize attention. With a particular focus on social attention, the book highlights the need for an increased awareness about the agents that shape attention in our society, the effects that these agents (attempt to) produce, and the means by which individuals and groups may increase their control over personal and social attention. With a range of academic perspectives, this book is a crucial read for understanding the changing shape of political, business and personal communication.

Reviews

“This theoretically sophisticated collection maps the structuring principle of the information economy: the production of attention in its commodified, experienced, and lived forms. Doyle and Roda have created an invaluable resource for understanding the ways in which digital capitalism produces and exploits attention scarcity against the background of information overload.” (Mark Andrejevic, Professor at the School of Media, Film and Journalism, Monash University, Australia)

“This book is a high-quality, original contribution to the field. For scholars interested in the structures that shape attention in our society, the effects that these structures produce, and the means by which individuals and groups may increase their control over both individual and social attention, this book is an absolute must.” (Athina Karatzogianni, Associate Professor of Media and Communication at the University of Leicester, UK)


“An essential read to understandthe economics of attention in the social media age.” (Alessandro Gandini, Lecturer in Digital Media Management and Innovation, King’s College London, UK)

Editors and Affiliations

  • The American University of Paris, Paris, France

    Waddick Doyle, Claudia Roda

About the editors

Waddick Doyle is the founder of the Global Communications department and Director of the Civic Media Lab at The American University of Paris, France.

Claudia Roda is Professor of Computer Science at the American University of Paris, France. She is the author of Human Rights and Digital Technology (2017).


Bibliographic Information

Buy it now

Buying options

Hardcover Book USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access