Overview
- Gathers contributions from diverse areas of business and management, in particular marketing, HR management, and international business
- Presents original empirical research from developing economies such as Slovakia, Romania, Ukraine, Malaysia and Thailand, which are poorly represented in current research
- Combines theory and practice, opening new avenues for debate on key topics in economics and finance
Part of the book series: Eurasian Studies in Business and Economics (EBES, volume 11/2)
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Table of contents (13 papers)
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Front Matter
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Marketing
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Front Matter
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Management
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Front Matter
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SMES
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Front Matter
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Keywords
- Business Analytics and Performance
- Cross-Border Company Restructuring
- Human Resource Management Practices in Developing Countries
- Marketing Communications in Eastern Europe
- Product Features and Costumer Engagement
- Social Media Marketing
- Sustainable Consumer Behavior
- Value-Based Management Information System Design
About this book
This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.
Editors and Affiliations
Bibliographic Information
Book Title: Eurasian Business Perspectives
Book Subtitle: Proceedings of the 24th Eurasia Business and Economics Society Conference
Editors: Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Ugur Can
Series Title: Eurasian Studies in Business and Economics
DOI: https://doi.org/10.1007/978-3-030-18652-4
Publisher: Springer Cham
eBook Packages: Behavioral Science and Psychology, Behavioral Science and Psychology (R0)
Copyright Information: Springer Nature Switzerland AG 2019
Hardcover ISBN: 978-3-030-18651-7Published: 04 June 2019
Softcover ISBN: 978-3-030-18654-8Published: 15 August 2020
eBook ISBN: 978-3-030-18652-4Published: 03 June 2019
Series ISSN: 2364-5067
Series E-ISSN: 2364-5075
Edition Number: 1
Number of Pages: XIV, 181
Number of Illustrations: 27 b/w illustrations, 3 illustrations in colour
Topics: Industrial and Organizational Psychology, Business and Management, general, Business Ethics
Industry Sectors: Biotechnology, Consumer Packaged Goods, Engineering, Finance, Business & Banking, Health & Hospitals, Pharma