Google It

Total Information Awareness

  • Newton Lee

Table of contents

  1. Front Matter
    Pages i-xxiii
  2. The Gordian Knot

  3. Don’t Be Evil; Making the World a Better Place

  4. A Library to Last Forever

  5. Tree of Ennoblement

About this book


From Google search to self-driving cars to human longevity, is Alphabet creating a neoteric Garden of Eden or Bentham’s Panopticon? Will King Solomon’s challenge supersede the Turing test for artificial intelligence? Can transhumanism mitigate existential threats to humankind? These are some of the overarching questions in this book, which explores the impact of information awareness on humanity starting from the Book of Genesis to the Royal Library of Alexandria in the 3rd century BC to the modern day of Google Search, IBM Watson, and Wolfram|Alpha.

The book also covers Search Engine Optimization, Google AdWords, Google Maps, Google Local Search, and what every business leader must know about digital transformation. “Search is curiosity, and that will never be done,” said Google’s first female engineer and Yahoo’s sixth CEO Marissa Mayer. 

The truth is out there; we just need to know how to Google it!


Big data Data mining Optimization Semantic search Google Search engines Education Religion Library science Information science Social science Medical science Transhumanism Hacktivism Artificial Intelligence

Editors and affiliations

  • Newton Lee
    • 1
  1. 1.Newton Lee Laboratories, LLC, Institute for Education, Research and ScholarshipsWoodbury University School of Media, Culture and DesignBurbankUSA

Bibliographic information

  • DOI
  • Copyright Information Springer Science+Business Media New York 2016
  • Publisher Name Springer, New York, NY
  • eBook Packages Computer Science
  • Print ISBN 978-1-4939-6413-0
  • Online ISBN 978-1-4939-6415-4
  • About this book
Industry Sectors
Energy, Utilities & Environment