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The Feminist Dollar

The Wise Woman’s Buying Guide

  • Authors
  • Phyllis A. Katz
  • Margaret Katz

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Women and Consumerism

    1. Front Matter
      Pages 1-1
    2. Phyllis A. Katz, Margaret Katz
      Pages 3-14
    3. Phyllis A. Katz, Margaret Katz
      Pages 15-28
  3. Women as Domestic Spenders

    1. Front Matter
      Pages 29-29
    2. Phyllis A. Katz, Margaret Katz
      Pages 31-57
    3. Phyllis A. Katz, Margaret Katz
      Pages 58-94
    4. Phyllis A. Katz, Margaret Katz
      Pages 95-134
  4. Women as Business Spenders

    1. Front Matter
      Pages 135-135
    2. Phyllis A. Katz, Margaret Katz
      Pages 137-160
  5. Women as Travel Consumers

    1. Front Matter
      Pages 161-161
    2. Phyllis A. Katz, Margaret Katz
      Pages 163-218
    3. Phyllis A. Katz, Margaret Katz
      Pages 219-273
  6. Back Matter
    Pages 274-432

About this book

Keywords

business buying gender management marketing psychology

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-4899-6030-6
  • Copyright Information Springer Science+Business Media New York 1997
  • Publisher Name Springer, Boston, MA
  • eBook Packages Springer Book Archive
  • Print ISBN 978-0-306-45563-6
  • Online ISBN 978-1-4899-6030-6
  • Buy this book on publisher's site
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods