Managing in Uncertainty: Theory and Practice

  • Constantin Zopounidis
  • Panos M. Pardalos

Part of the Applied Optimization book series (APOP, volume 19)

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Finance

    1. Front Matter
      Pages 1-1
    2. Country Risk Assessment

      1. Constantin Zopounidis, Konstantina Pentaraki, Michael Doumpos
        Pages 5-22
      2. Costas Siriopoulos, Dimitrios Asteriou
        Pages 23-30
      3. Juan Carlos Ayala Calvo, Txomin Iturralde Jainaga, Arturo Rodríguez Castellanos
        Pages 31-45
    3. Quantitative Techniques in Business Economics

      1. Iordanis N. Floropoulos, Charalambos T. Spathis, Dimitrios V. Kousenidis, Christos I. Negakis
        Pages 63-72
      2. George Tselentis, George Dounias
        Pages 93-101
    4. Portfolio Management Techniques

    5. Multicriteria Analysis in Credit Cards Assessment

      1. Constantin Zopounidis, Panos M. Pardalos, Michael Doumpos, Thelma Mavridou
        Pages 163-178
  3. Marketing

    1. Front Matter
      Pages 179-179
    2. Advertising Techniques and Consumer Policy

      1. Asunción Beerli Palacio, Josefa D. Martín Santana
        Pages 183-201
      2. Agueda Esteban Talaya, Cristina Olarte Pacual, Eva Reinares Lara, Manuela Saco Vázquez
        Pages 203-213
      3. Ma. del Rocío Martínez Torres, Ma. Elena Sánchez del Río Vázquez, María Sancho Mejías, Manuela Vega Vázquez
        Pages 231-243
    3. Artificial Intelligence, Multicriteria Analysis and Marketing Decisions

      1. Nikolaos F. Matsatsinis, Christos N. Hatzis, Andreas P. Samaras
        Pages 247-259

About this book


This book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing.
Audience: Researchers and professionals from operations research, management science and economics.


Advertising Finance business business economics calculus development management marketing operations research performance

Editors and affiliations

  • Constantin Zopounidis
    • 1
  • Panos M. Pardalos
    • 2
  1. 1.Technical University of CreteChaniaGreece
  2. 2.University of FloridaUSA

Bibliographic information

  • DOI
  • Copyright Information Springer-Verlag US 1998
  • Publisher Name Springer, Boston, MA
  • eBook Packages Springer Book Archive
  • Print ISBN 978-1-4419-4801-4
  • Online ISBN 978-1-4757-2845-3
  • Series Print ISSN 1384-6485
  • Buy this book on publisher's site
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