Franchisees as Consumers

Benchmarks, Perspectives and Consequences

  • Jenny Buchan

Table of contents

  1. Front Matter
    Pages i-ix
  2. Jenny Buchan
    Pages 1-9
  3. Jenny Buchan
    Pages 11-23
  4. Jenny Buchan
    Pages 41-68
  5. Jenny Buchan
    Pages 69-84
  6. Jenny Buchan
    Pages 101-109
  7. Jenny Buchan
    Pages 111-154
  8. Jenny Buchan
    Pages 155-182
  9. Jenny Buchan
    Pages 183-187
  10. Back Matter
    Pages 189-198

About this book


Franchising is an increasingly important global business model, but how well protected are franchisees –the people who operate and make any franchise system really work? In this book, the author explores the many different roles that franchisees play in modern business, and their importance to the success of every franchise arrangement.

As well as providing a comprehensive overview and analysis of the legal context of modern franchising relationships, and the different measures taken to deal with franchisee concerns, the author examines the “weak links” in contemporary franchising – the areas where franchisees are rarely appropriately protected. Despite all the rhetoric, franchisees remain awkwardly accommodated within the law, and they are in need of attention through improved consumer protection, corporate governance, and business insolvency/bankruptcy laws.

Franchisees As Consumers examines why franchisees remain more vulnerable under the law than employees and suppliers, and what can be done about it.


Bankruptcy benchmark consumer corporate group franchisee franchisor

Authors and affiliations

  • Jenny Buchan
    • 1
  1. 1.Australian School of BusinessKensingtonAustralia

Bibliographic information

  • DOI
  • Copyright Information Springer Science+Business Media New York 2013
  • Publisher Name Springer, New York, NY
  • eBook Packages Business and Economics
  • Print ISBN 978-1-4614-5613-1
  • Online ISBN 978-1-4614-5614-8
  • Buy this book on publisher's site
Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods