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E-Commerce Strategy

Text and Cases

  • Sanjay Mohapatra

Part of the Springer Texts in Business and Economics book series (STBE)

Table of contents

  1. Front Matter
    Pages i-xviii
  2. Fundamentals

    1. Front Matter
      Pages 1-1
    2. Sanjay Mohapatra
      Pages 3-26
    3. Sanjay Mohapatra
      Pages 27-43
    4. Sanjay Mohapatra
      Pages 45-70
    5. Sanjay Mohapatra
      Pages 71-109
  3. Strategy

    1. Front Matter
      Pages 111-111
    2. Sanjay Mohapatra
      Pages 113-125
    3. Sanjay Mohapatra
      Pages 127-154
    4. Sanjay Mohapatra
      Pages 155-171
    5. Sanjay Mohapatra
      Pages 173-188
    6. Sanjay Mohapatra
      Pages 189-219
    7. Sanjay Mohapatra
      Pages 221-242
  4. Back Matter
    Pages 255-262

About this book

Introduction

This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better results can be achieved through effective channel design with social commerce oriented strategy. The book also illustrates ‘people focused’ approaches that can be used for marketing products and services through internet.  

E-Commerce Strategy: Text and Cases has power point presentations available for instructors which can be obtained from Springer.com.

Keywords

Digital Marketing E-Commerce Information Systems M-Commerce Multichannel Marketing Web 2.0

Authors and affiliations

  • Sanjay Mohapatra
    • 1
  1. 1.Xavier Institute of ManagementBhubaneswarIndia

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-4614-4142-7
  • Copyright Information Springer Science+Business Media New York 2013
  • Publisher Name Springer, Boston, MA
  • eBook Packages Business and Economics
  • Print ISBN 978-1-4614-4141-0
  • Online ISBN 978-1-4614-4142-7
  • Series Print ISSN 2192-4333
  • Series Online ISSN 2192-4341
  • Buy this book on publisher's site
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Electronics
IT & Software
Telecommunications
Consumer Packaged Goods
Engineering