A Journey Through Cultures

Metaphors for Guiding the Design of Cross-Cultural Interactive Systems

  • Luciana Cardoso de Castro Salgado
  • Carla Faria Leitão
  • Clarisse Sieckenius de Souza

Part of the Human–Computer Interaction Series book series (HCIS)

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Luciana Cardoso de Castro Salgado, Carla Faria Leitão, Clarisse Sieckenius de Souza
    Pages 1-18
  3. Luciana Cardoso de Castro Salgado, Carla Faria Leitão, Clarisse Sieckenius de Souza
    Pages 19-42
  4. Luciana Cardoso de Castro Salgado, Carla Faria Leitão, Clarisse Sieckenius de Souza
    Pages 43-67
  5. Luciana Cardoso de Castro Salgado, Carla Faria Leitão, Clarisse Sieckenius de Souza
    Pages 69-114
  6. Luciana Cardoso de Castro Salgado, Carla Faria Leitão, Clarisse Sieckenius de Souza
    Pages 115-125
  7. Back Matter
    Pages 127-128

About this book

Introduction

A Journey Through Cultures addresses one of the hottest topics in contemporary HCI: cultural diversity amongst users. For a number of years the HCI community has been investigating alternatives to enhance the design of cross-cultural systems. Most contributions to date have followed either a ‘design for each’ or a ‘design for all’ strategy.

A Journey Through Cultures takes a very different approach. Proponents of CVM – the Cultural Viewpoint Metaphors perspective – the authors invite HCI practitioners to think of how to expose and communicate the idea of cultural diversity. A detailed case study is included which assesses the metaphors’ potential in cross-cultural design and evaluation. The results show that cultural viewpoint metaphors have strong epistemic power, leveraged by a combination of theoretic foundations coming from Anthropology, Semiotics and the authors’ own work in HCI and Semiotic Engineering.

Luciana Salgado, Carla Leitão and Clarisse de Souza are members of SERG, the Semiotic Engineering Research Group at the Departamento de Informática of Rio de Janeiro's Pontifical Catholic University (PUC-Rio).

Keywords

Conceptual Metaphors for HCI Design Cross-Cultural Design HCI and Culture Human-Computer Interaction Semiotic Engineering

Authors and affiliations

  • Luciana Cardoso de Castro Salgado
    • 1
  • Carla Faria Leitão
    • 2
  • Clarisse Sieckenius de Souza
    • 3
  1. 1.Department of InformaticsPUC-RioRio de JaneiroBrazil
  2. 2.Department of InformaticsPUC-RioRio de JaneiroBrazil
  3. 3.Department of InformaticsPUC-RioRio de JaneiroBrazil

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-4471-4114-3
  • Copyright Information Springer-Verlag London 2013
  • Publisher Name Springer, London
  • eBook Packages Computer Science
  • Print ISBN 978-1-4471-4113-6
  • Online ISBN 978-1-4471-4114-3
  • Series Print ISSN 1571-5035
  • About this book
Industry Sectors
Pharma
Automotive
Electronics
Telecommunications
Consumer Packaged Goods
Aerospace