The Business of iOS App Development

For iPhones, iPads and iPod touches

  • Authors
  • Taylor Pierce
  • Dave Wooldridge

Table of contents

  1. Front Matter
    Pages i-xxiii
  2. Taylor Pierce, Dave Wooldridge
    Pages 1-10
  3. Taylor Pierce, Dave Wooldridge
    Pages 33-53
  4. Taylor Pierce, Dave Wooldridge
    Pages 55-90
  5. Taylor Pierce, Dave Wooldridge
    Pages 91-120
  6. Taylor Pierce, Dave Wooldridge
    Pages 121-149
  7. Taylor Pierce, Dave Wooldridge
    Pages 197-238
  8. Taylor Pierce, Dave Wooldridge
    Pages 239-274
  9. Taylor Pierce, Dave Wooldridge
    Pages 275-332
  10. Taylor Pierce, Dave Wooldridge
    Pages 333-376
  11. Taylor Pierce, Dave Wooldridge
    Pages 377-404
  12. Back Matter
    Pages 405-414

About this book

Introduction

Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required.

The phenomenal success of the iPhone, iPad and the iPod touch have ushered in a "gold rush" for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!

Bibliographic information

Industry Sectors
Pharma
Automotive
Electronics
Telecommunications
Aerospace