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The Business of Android Apps Development

Making and Marketing Apps that Succeed on Google Play, Amazon App Store and More

  • Authors
  • Roy Sandberg
  • Mark Rollins

Table of contents

  1. Front Matter
    Pages i-xl
  2. Roy Sandberg, Mark Rollins
    Pages 1-14
  3. Roy Sandberg, Mark Rollins
    Pages 15-30
  4. Roy Sandberg, Mark Rollins
    Pages 31-38
  5. Roy Sandberg, Mark Rollins
    Pages 39-50
  6. Roy Sandberg, Mark Rollins
    Pages 51-62
  7. Roy Sandberg, Mark Rollins
    Pages 63-78
  8. Roy Sandberg, Mark Rollins
    Pages 79-94
  9. Roy Sandberg, Mark Rollins
    Pages 95-110
  10. Roy Sandberg, Mark Rollins
    Pages 111-128
  11. Roy Sandberg, Mark Rollins
    Pages 129-140
  12. Back Matter
    Pages 397-406

About this book

Introduction

The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for app developers.  Google Play and Amazon Appstore for Android apps has become the second go-to apps eco for today's app developers.  While not yet as large in terms of number of apps as iTunes, Google Play and Amazon Appstore have so many apps that it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning.

Written for today's Android apps developer or apps development shop, this new and improved book from Apress, The Business of Android Apps Development, Second Edition, tells you today's story on how to make money on Android apps.  This book shows you how to take your app from idea to design to development to distribution and marketing your app on Google Play or Amazon Appstore. 

This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets.  It even shows you how to get interest from venture capitalists and how they view a successful app vs. the majority of so-so to unsuccessful apps in Android.  No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

Bibliographic information

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