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Table of contents (9 chapters)
Keywords
Bibliographic Information
Book Title: Mastering Marketing
Authors: Douglas Foster
Series Title: Macmillan Master Series (Business)
DOI: https://doi.org/10.1007/978-1-349-86072-2
Publisher: Red Globe Press London
eBook Packages: Palgrave History Collection, History (R0)
Copyright Information: Macmillan Publishers Limited 1982
Edition Number: 1
Number of Pages: X, 325
Additional Information: Previously published under the imprint Palgrave
Topics: Marketing
Industry Sectors: Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Engineering, Finance, Business & Banking, Law, Oil, Gas & Geosciences, Pharma, Telecommunications