About this book
Image and Representation offers students a lively, clear and practical introduction to two of the most central concepts in the study of media, culture and communication: media language and representation. Aimed at students taking advanced level courses in media or communication studies at school, college or university, possibly being confronted with theories of the media for the first time, this book provides a carefully gradated overview of two essential topics for study.
Beginning with the basic components of image analysis, from lighting and viewpoint, it goes on to examine the contribution of semiotics to our understanding of the messages images convey. It then considers theoretical debates around authorial intent, `preferred' readings, ideology and discourse. In its second part, the book explores the web of construction and interpretation involved in representation and looks at important issues to do with stereotyping, propaganda, realism and the documentary.
Laced with graphic and memorable examples and case studies taken from a range of contemporary and class media texts, and interspersed with brief suggestions for further activity or study, the book offers a lucid review of key theories that pays due attention to their practical application. As such, it will be of value and relevance to students on a range of different courses, who are in need of a balanced and in-depth guide.
media media studies technology
Macmillan Publishers Limited 1998
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