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© 1998

Issues in European Business

  • Authors
  • It is a lively and probing discussion of issues in European business in the 990s, based almost entirely on various research the author has been involved in
    Covers a number of topical themes including EU policy and the Single European Market, determinants of company strategy etc.
    It treats the whole of Europe, with three chapters on postcommunist Eastern Europe
Textbook

Table of contents

  1. Front Matter
    Pages i-x
  2. Peter Lawrence
    Pages 1-6
  3. Peter Lawrence
    Pages 7-18
  4. Peter Lawrence
    Pages 19-33
  5. Peter Lawrence
    Pages 35-45
  6. Peter Lawrence
    Pages 47-59
  7. Peter Lawrence
    Pages 61-77
  8. Peter Lawrence
    Pages 79-90
  9. Peter Lawrence
    Pages 91-103
  10. Peter Lawrence
    Pages 105-117
  11. Peter Lawrence
    Pages 119-145
  12. Peter Lawrence
    Pages 147-162
  13. Back Matter
    Pages 163-174

About this book

Introduction

The 1990s have seen a continued rise in trade across Europe and with ever closer union approaching, there is an increasing interest in European Business. This text identifies and develops some of the key issues and themes relevant to this area. Based upon recent research, it is very up-to-date and synthesises material from a number of country studies and sources. It includes both Western and Eastern Europe and considers the developments in European Management.

Keywords

business development Eastern Europe European Management interest management research science and technology strategy trade

About the authors

PETER LAWRENCE is Professor of International Management at Loughborough University Business School. His main area of interest and research has been on business and management in other countries which has lead to many books including most recently, Management Change in East Germany, Management in the USA and French Management: Elitism in action . He has held posts in a variety of countries, including France, Germany, Sweden, the Netherlands, Israel and the United States, as well as the UK.

Bibliographic information

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Finance, Business & Banking