International Business
Economics and Anthropology, Theory and Method
Table of contents
About this book
Introduction
This innovative new text brings together the disciplines of economics and social anthropology to provide a refreshing and unique perspective on international business. The bridge building nature of transaction cost economics is utilised to provide coherence for a dialogue of ideas, concepts and methods of analysis. The unique approach spanning both theory and practice, provides new insights into some of the central issues in international business including international joint venture strategy, the internationalization process and organizing for innovation in multinational companies.
Keywords
anthropology design innovation International Business internationalization management
Bibliographic information
- DOI https://doi.org/10.1007/978-1-349-26416-2
- Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 1998
- Publisher Name Palgrave Macmillan, London
- eBook Packages Palgrave Business & Management Collection
- Print ISBN 978-1-349-26418-6
- Online ISBN 978-1-349-26416-2
- Buy this book on publisher's site