From Soapbox to Soundbite

Party Political Campaigning in Britain since 1945

  • Authors
  • MartinĀ Rosenbaum

Table of contents

  1. Front Matter
    Pages i-xii
  2. Martin Rosenbaum
    Pages 1-3
  3. Martin Rosenbaum
    Pages 4-40
  4. Martin Rosenbaum
    Pages 41-77
  5. Martin Rosenbaum
    Pages 78-122
  6. Martin Rosenbaum
    Pages 123-146
  7. Martin Rosenbaum
    Pages 147-177
  8. Martin Rosenbaum
    Pages 178-199
  9. Martin Rosenbaum
    Pages 200-208
  10. Martin Rosenbaum
    Pages 209-222
  11. Martin Rosenbaum
    Pages 223-253
  12. Martin Rosenbaum
    Pages 254-271
  13. Martin Rosenbaum
    Pages 272-275
  14. Back Matter
    Pages 276-315

About this book


Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.


Agenda Setting campaign Campaigning election Political campaign transformation

Bibliographic information

  • DOI
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 1997
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Political & Intern. Studies Collection
  • Print ISBN 978-0-333-61945-2
  • Online ISBN 978-1-349-25311-1
  • About this book