Table of contents
About this book
Introduction
Managing the New Public Services evaluates managerial changes in British public services since 1979 focusing on the 'New Public Management' and its rationale and practices. The authors analyse the political origins of public service change and its impact on the key managerial functions, on service-users and on staff. The second edition has been thoroughly revised and updated throughout. Several chapters have been completely rewritten and new chapters have been added on Marketing and Information and Communications.
Keywords
Government management Manager marketing organization service strategic management
Editors and affiliations
Bibliographic information
- DOI https://doi.org/10.1007/978-1-349-24723-3
- Copyright Information Macmillan Publishers Limited 1996
- Publisher Name Palgrave, London
- Print ISBN 978-0-333-66435-3
- Online ISBN 978-1-349-24723-3
- Buy this book on publisher's site