Introduction to Corporate Strategy

  • Authors
  • RichardĀ Pettinger
Book

Table of contents

  1. Front Matter
    Pages i-xix
  2. Richard Pettinger
    Pages 28-57
  3. Richard Pettinger
    Pages 58-80
  4. Richard Pettinger
    Pages 81-121
  5. Richard Pettinger
    Pages 122-158
  6. Richard Pettinger
    Pages 159-184
  7. Richard Pettinger
    Pages 185-202
  8. Richard Pettinger
    Pages 203-232
  9. Richard Pettinger
    Pages 233-262
  10. Richard Pettinger
    Pages 263-293
  11. Richard Pettinger
    Pages 294-319
  12. Richard Pettinger
    Pages 320-332
  13. Back Matter
    Pages 333-347

About this book

Introduction

This introductory text is designed for undergraduates and students of professional qualifications needing a first course in strategy.

* Covers all the areas necessary to accompany an introductory course in this area

* Concentrates both on the so called 'hard' aspects of the subject such as analysis, performance and change and on the 'soft' and human elements of strategy development.

* Looks at areas of particular interest - ethics, implementation, change

* Uses imaginative and involving case studies and examples

Keywords

Corporate Strategy development environment ethics interest performance strategy

Bibliographic information