About this book
This introductory text on European business focuses upon the application of business and business policy in a European context with the use of up-to-date examples and case studies. The analysis is set in the context of the European Business Environment and the European Union and discusses Business Organisation and Strategy in a European context as well as European Finance and Markets. It is written to meet the needs of courses in Business Studies and European Business.
business business strategy Eastern Europe environment European Union (EU) finance organization strategy transition