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Introduction to Management

  • Authors
  • RichardĀ Pettinger
Textbook

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Richard Pettinger
    Pages 1-6
  3. Richard Pettinger
    Pages 7-30
  4. Richard Pettinger
    Pages 31-73
  5. Richard Pettinger
    Pages 74-124
  6. Richard Pettinger
    Pages 125-154
  7. Richard Pettinger
    Pages 155-182
  8. Richard Pettinger
    Pages 183-212
  9. Richard Pettinger
    Pages 213-240
  10. Richard Pettinger
    Pages 241-266
  11. Richard Pettinger
    Pages 267-298
  12. Richard Pettinger
    Pages 299-323
  13. Richard Pettinger
    Pages 324-351
  14. Richard Pettinger
    Pages 352-380
  15. Back Matter
    Pages 381-395

About this book

Introduction

This text provides a complete and comprehensive introduction to management. It includes discussion and analysis of the key aspects of management and integrates this with the analysis of business skills and behaviour, and the techniques essential for effective management.

Keywords

business management marketing organization strategy

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-349-23258-1
  • Copyright Information Macmillan Publishers Limited 1994
  • Publisher Name Palgrave, London
  • Print ISBN 978-0-333-59769-9
  • Online ISBN 978-1-349-23258-1
  • Buy this book on publisher's site
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