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Survey Research for Managers

How to Use Surveys in Management Decision-making

  • Peter F. Hutton

Table of contents

  1. Front Matter
    Pages i-xviii
  2. Peter F. Hutton
    Pages 23-47
  3. Peter F. Hutton
    Pages 49-62
  4. Peter F. Hutton
    Pages 63-106
  5. Peter F. Hutton
    Pages 107-132
  6. Peter F. Hutton
    Pages 133-147
  7. Peter F. Hutton
    Pages 149-169
  8. Peter F. Hutton
    Pages 171-182
  9. Peter F. Hutton
    Pages 183-208
  10. Peter F. Hutton
    Pages 209-218
  11. Peter F. Hutton
    Pages 219-239
  12. Back Matter
    Pages 241-268

About this book

Introduction

The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government. It is about the use of surveys rather than how they are conducted, and provides examples of the ways in which research can be used.

Keywords

business management Manager market research

Authors and affiliations

  • Peter F. Hutton
    • 1
  1. 1.Market & Opinion Research International Ltd (MORI)UK

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Electronics
Consumer Packaged Goods
Engineering