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International Marketing Management

  • Authors
  • James¬†M.¬†Livingstone

Table of contents

  1. Front Matter
    Pages i-ix
  2. The Issues in Exporting

    1. Front Matter
      Pages 1-1
    2. James M. Livingstone
      Pages 3-23
    3. James M. Livingstone
      Pages 24-36
    4. James M. Livingstone
      Pages 37-48
    5. James M. Livingstone
      Pages 61-74
  3. The Process of Exporting

    1. Front Matter
      Pages 75-75
    2. James M. Livingstone
      Pages 77-89
    3. James M. Livingstone
      Pages 90-111
    4. James M. Livingstone
      Pages 112-128
  4. Wider Aspects of International Marketing

    1. Front Matter
      Pages 129-129
    2. James M. Livingstone
      Pages 131-154
  5. Back Matter
    Pages 155-170

About this book

Keywords

Advertising brand communication Distribution international marketing market research marketing marketing management Motive pricing product life-cycle Promotion trust

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods