Advertisement

Trademarks

  • Tom Blackett

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Tom Blackett
    Pages 1-12
  3. Tom Blackett
    Pages 13-39
  4. Tom Blackett
    Pages 40-58
  5. Tom Blackett
    Pages 59-73
  6. Tom Blackett
    Pages 74-94
  7. Tom Blackett
    Pages 95-101
  8. Tom Blackett
    Pages 102-111
  9. Back Matter
    Pages 112-130

About this book

Introduction

For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach, Trademarks divulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer, whilst providing a unique insight into all aspects of trademarking for all those fascinated by this channel for success.

Keywords

brand branding business management success

Authors and affiliations

  • Tom Blackett
    • 1
  1. 1.Interbrand Group LtdUK

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods