Table of contents

  1. Front Matter
    Pages i-xiv
  2. Terry Hill
    Pages 1-22
  3. Terry Hill
    Pages 60-105
  4. Terry Hill
    Pages 131-171
  5. Terry Hill
    Pages 172-186
  6. Terry Hill
    Pages 207-216
  7. Terry Hill
    Pages 217-243
  8. Terry Hill
    Pages 244-287
  9. Back Matter
    Pages 630-634

About this book


How do companies ensure that manufacturing strategies are supportive of markets? This book addresses these issues and shows, in detail, the way to develop a manufacturing strategy, to test market/manufacturing fit and to cope with the dynamic nature of today's markets. The rationale and concepts which underpin these approaches are explained at length. These, in turn, are the results of a programme of consultancy and research work in a wide variety of companies facing the pressures and problems of today while seeking solutions and approaches to successfully meet the needs of tomorrow.


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Authors and affiliations

  • Terry¬†Hill
    • 1
  1. 1.London Business SchoolUK

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods